Senior Marketing Manager

Job Details

POSITION / TITLE

Senior Marketing Manager

JOB TYPE:

Full-time (40 Hours per Week, flexible)

HIRING:

1 Person

SCHEDULE:

5 days a week, flexible

WORK LOCATION:

Remote

Benefits:

• A remote-first, flexible work environment that respects your work-life balance.
• The opportunity to travel to major fan events.
• Full-Time employees (only) can opt-into Health, Dental, Vision, and Life Insurance for US Employees
• Opt-in employee benefits such as pet insurance, spousal insurance, HAS, FSA, and access to discounts are also available to full time employees via our HR hub, TriNet for US Employees.
• Open to applicants from all geographical locations (must be fully fluent in English)
• Generous vacation policy: 11 paid holidays off company-wide, and the ability to accrue 12 vacation days per annum, with up to 18 unused days allowed with rollover.
• Sick pay & accommodations.

Summary:

J-Novel Club (a division of M12 Media LLC) is seeking a strategic and passionate leader to elevate our North American digital marketing efforts. As the Senior Marketing Manager, you will be at the helm of all of our paid advertising and social strategy: you will shape the department, building on current brand voice and strategy, and forge our plan forward. You'll drive growth for a wide range of digital content, including manga, light novels, and audiobooks. This is a position for an experienced professional who understands SEO growth, crafting brand voice, and engaging with fandom. A professional knowledge of publishing, the anime and manga industry, audiobooks, or gaming is a plus!

Responsibilities:

• Lead Paid Marketing Efforts: You will act as the starting point for marketing initiatives and monthly sales, thematically crafted and thoughtfully selected to boost backlist titles.
• Execute New Strategy for Launches & Imprints: Your vision will be the starting point for our online announcements on social media for new series launches, convention appearances, new media and partnerships, and more!
• PR Communication: You will craft the one sheet that goes to press as you determine it is needed to help with marketing strategy.
• Develop and Execute Strategies: Own the development and implementation of quarterly marketing plan. This includes creating campaign calendars and managing promotions across all digital and traditional channels for key titles and seasonal events.
• Drive Digital Advertising and Performance: Oversee the strategy and execution of digital advertising campaigns, including paid social, search, and display ads. You will be responsible for tracking campaign performance and using data to optimize sales and prevent churn.
• Build and Nurture Our Community: Lead our community presence, including social media strategy, influencer outreach, and fan engagement. You might even join us at convention appearances!
• Pitch Budgets and Timelines: Oversee and define marketing budgets as-needed, timelines, and cross-team coordination to ensure all initiatives are delivered on time and within scope. You will regularly analyze campaign performance to provide strategic insights and recommendations to other senior leadership.
• Newsletter: Manage our newsletter as-needed to highlight your marketing initiatives.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Experience and Skills

• 3+ years of experience in a non-entry-level marketing role; leadership preferred
• A strategic thinker with a proven track record of developing and executing multi-channel marketing campaigns that drive measurable results.
• An expert in digital advertising platforms and marketing analytics, with the ability to interpret data and translate insights into actionable strategies—especially Google Ads and Analytics.
• An exceptional communicator who can collaborate with freelance designers and in-house project management for timelines, graphics, and more.
• Someone with a proven track record of high-engagement, improved SEO, and ads that translate to high customer turnover–who can define and lead on engaging strategy to do the same for the digital eBook market.
• Familiar with the North American publishing industry, fan conventions, and digital content platforms.
• Experience managing or building online communities through social media.

Bonus Points For

• Someone who loves online pop culture and manga, light novels, and comics, with a deep understanding of global fandom trends and digital reading behaviors.
• Japanese language skills, cultural competencies, or experience working with Japanese partners.

Join Us

At J-Novel Club, you'll be joining a team that cares about great stories and the people who read them. You'll be part of a passionate, international group of pros that value collaboration, growth, big ideas, and you'll get to work with some of the best localized content in North America. It's a varied role, across eBooks, Print books, Audiobooks, and more!

About J-Novel Club

J-Novel Club (JNC), a Kadokawa group company, is responsible for some of the best English-language production of Japanese light novel content worldwide. It prides itself on high-quality books in digital and print, curated close to Japan's own production timelines, providing weekly digital output of light novels and manga in parts, as whole eBooks, for rental, and more. JNC is responsible for bringing English-speaking audiences titles like Ascendence of a Bookworm, In Another World With My Smartphone, Full Metal Panic!, and Slayers.

Providing the best reading experience in digital and in print for the fan community is at JNC's heart, for both its in-house staff and its robust freelance workforce of translators, editors, and quality controllers. Many exciting opportunities are on the horizon for JNC, and we are looking forward to welcoming a new team member during this exciting time to help helm our projects.