Marketing Manager

Job Description

Are you a passionate advocate for storytelling, particularly in the realm of webcomics and web novels? Tapas Entertainment is seeking a Marketing Manager to lead initiatives to attract and engage new readers, expand brand presence, and connect audiences with our diverse catalog of titles.

This role partners closely with cross-functional teams to develop and execute marketing strategies that drive growth, engagement, and brand awareness across Tapas. The ideal candidate will bring creativity, strategic insight, and a deep understanding of digital communities to shape how readers discover and connect with Tapas content.

Responsibilities:

• Develop and execute marketing strategies to strengthen Tapas’ presence in the U.S. and drive measurable audience growth across webcomics and web novels.
• Manage and mentor the marketing team, providing strategic direction while delegating day-to-day execution.
• Represent Tapas in strategic discussions with key stakeholders from our parent company in South Korea, providing U.S. market insights, campaign performance reports, and recommendations for future opportunities.
• Oversee campaign planning and creative direction for new launches, events, and platform initiatives, ensuring alignment with business goals and brand identity.
• Partner with Content, Design, and Operations teams to align marketing initiatives with Tapas’ overall business goals.
• Review campaign performance, identify key insights, and guide the team in refining strategies to drive engagement and retention.
• Shape and evolve Tapas’ brand identity while cultivating strong community engagement on social platforms that foster lasting connections with readers and creators.

Qualifications:

• 6–9 years of experience in marketing, digital media, or related fields (entertainment or publishing experience preferred).
• Proven track record of developing and executing marketing campaigns for digital platforms, apps, or online publishers.
• Data-driven mindset with the ability to translate analytics and insights into actionable strategies.
• Strong understanding of Korean webcomics and culture, with additional familiarity or interest in manga and anime preferred.
• Bonus: Familiarity with the U.S. comics or publishing landscape.
• Bonus: Ability to understand or speak Korean (a plus, not required).

$95,000 - $110,000 a year

The salary range stated above is determined by role, level, and location referenced in the job posting. Within the range, individual pay is determined by experience, skill sets, and organizational needs. Tapas Entertainment expects to hire for this position near the middle of the range. It is not typical for an individual to be hired at or near the top of the range for their role. Only in exceptional circumstances where a candidate has experience and expertise that far exceed those required or expected for the position would Tapas Entertainment consider paying a salary near the higher end of the range.